Evaluating Circular Economy Business Support in London

Wavehill, working with ReLondon, delivered a summative assessment of the ERDF-funded Business Transformation programme. The assessment was designed to measure how circular economy principles, innovation, and growth were achieved across London businesses.

A mixed-methods evaluation integrated stakeholder consultations, a beneficiary survey, and review of programme data. A bespoke economic impact model quantified net additional benefits, capturing both intended and wider outcomes.

Key Insights
• The programme enabled participating businesses to embed circular economy approaches, strengthening innovation capability.
• Evidence demonstrated clear economic impact and cost-effectiveness, supporting future programme development.
• Results informed successful bids for new funding, securing continuation of business support.

Evidence generated through the work supported a successful application to the Shared Prosperity Fund, which Wavehill helped review, enabling the programme to evolve and continue beyond the original programme period.